Leaning into the equity of a sales event name that had been used by Lincoln for a decade, we brought the idea of a holiday “wish list” to life through a child’s eyes.
In the television and cinema spot, we took a look at a young girl and the kinds of things she’s able to conjure up with just her imagination and a very special snow globe.
For social channels, we interviewed real kids about wishes and the kind of stuff they wish for. The responses were so great, we cut together a piece of content featuring some of the best. And then we brought to life one particular girl’s wish: to bring her family together during an otherwise busy time in their lives.